EXECUTIVE TEAM
Hannah Whitmore
CFO
Oversees financial planning, billing, and the financial health of Legacy Strategy Group.
hannah@lsg.inc 25 years of experience. A new chapter for LSG. ↗Built for growth.
Built for growth.
Made for legacy.
Marketing for growing businesses.
Fundraising for organizations changing lives.
EXPERIENCE × INTELLIGENCEA sharper brand. A stronger presence. A clear plan for growth.
FOR MISSION-DRIVEN ORGANIZATIONSFundraising & development ↗Inspire generosity. Strengthen relationships. Advance your mission.
A DIFFERENT KIND OF PARTNER
New possibilities.
Seasoned perspective.
Legacy Strategy Group brings 25 years of experience across business, organizational leadership, marketing, and fundraising. We’ve served as CEOs and led teams of more than 80 people. We understand the decisions behind the work, as well as the work itself.
Built for the way business moves today.
25years of experience
80+people in teams led
Hands-onleadership
MEET LEGACY STRATEGY GROUP
People with perspective.
Technology with purpose.
Get to know the team behind our strategy, creative, marketing, and client service.
LEADERSHIP
Valen Vergara
VP, Operations & Client Delivery
Turns strategy into milestones, coordinates delivery, and keeps responsibilities and next steps clear.
valen@lsg.inc
LEADERSHIP
Wesley Campbell
VP, Nonprofit & Faith-Based Marketing
Brings a mission-centred perspective to nonprofit relationships, fundraising, and communications.
wesley@lsg.incMARKETING & CREATIVE / FOR SMALL & MEDIUM BUSINESSES
Your business.
Ready for more.
From the brand people see to the experiences they remember.
Creative, events, and technology. Built around your goals.
01 / BRAND & STRATEGY
A clear identity.
A stronger impression.
Give your business a recognizable look, a consistent voice, and a clear reason for customers to choose you.
WHAT WE BUILD WITH YOU
- Positioning
- Your audience, your offer, and what sets you apart.
- Visual identity
- Logo, colours, typography, and practical brand guidelines.
- Brand rollout
- Sales materials, social templates, and campaign graphics.
02 / WEBSITES & DIGITAL
A website that works
for your business.
Make it easy for people to understand your offer, trust your business, and take the next step.
FROM FIRST CLICK TO NEXT STEP
- Plan & write
- Site structure, clear messaging, and purposeful calls to action.
- Design & build
- Responsive pages, enquiry journeys, and campaign landing pages.
- Maintain & improve
- Content updates, website care, and performance review.
03 / CONTENT & CAMPAIGNS
Show up consistently.
Give people a reason to care.
Connect your day-to-day content with the products, services, and moments that matter to your customers.
ONE COORDINATED CREATIVE PLAN
- Commercials & video
- Commercial videos, brand films, product stories, reels, scripts, and editing.
- Podcasts & publishing
- Podcast development and editing, e-books, articles, and thought leadership.
- Campaign content
- Social graphics, email campaigns, launch assets, and promotional copy.
04 / CUSTOM SOFTWARE
Built around the way
your business works.
Turn an operational challenge into a useful tool. We design and develop custom software around your team, your customers, and the work you need to get done.
WHAT WE CAN DEVELOP
- Client portals & web apps
- Branded spaces for bookings, requests, resources, and customer experiences.
- Internal tools & dashboards
- Proposal builders, reporting tools, and workflows that reduce repetitive work.
- Integrations & automation
- Connect your systems, simplify handoffs, and put information where your team needs it.
EVENTS & EXPERIENCES
Bring people together.
Make the moment matter.
We’ve delivered galas, conferences, summits, webinars, and client appreciation events. From the first invitation to the final follow-up, we bring the strategy, creative direction, and coordination together.
01
Galas & signature evenings
A cohesive experience, from event identity and invitations to the program and guest journey.
02
Conferences & summits
A clear theme, compelling communications, and coordinated speaker and attendee experiences.
03
Webinars & virtual events
Registration, promotion, presentation design, and content that carries the conversation forward.
04
Client appreciation
Thoughtful gatherings that recognize your customers and strengthen the relationships behind your business.
ONE CONNECTED EXPERIENCE
Concept & strategy → Identity & promotion → Planning & coordination → Follow-up & content
À LA CARTE / PROJECT BY PROJECT
One project.
All our expertise.
You don’t need a monthly partnership.
Commission exactly what your business needs.
Every project receives a tailored proposal with defined deliverables, timeline, and pricing. Production expenses, venues, media spend, and third-party services are scoped separately.
Tell us what you’d like to create ↗ADVANCED TOOLS. EXPERIENCED HANDS.
More intelligence.
More possibility.
A powerful creative stack, directed by people
who understand what you’re building.
HUMAN × MACHINE
✦ ChatGPT✳ Claude≋ DescriptⅡ ElevenLabs◈ Higgsfield↗ Ayrshare◎ Audience LabInsight before output.
Research, positioning, and a focused plan. AI accelerates exploration; our team sets the direction and makes the decisions.
Tools we use. Every engagement is directed and reviewed by our team.
FUNDRAISING & DEVELOPMENT
Technology moves fast.
Purpose moves people.
For nonprofits, charities, and faith-based organizations, we connect powerful storytelling with thoughtful fundraising and lasting donor relationships.
Explore fundraising & development ›BUILT AROUND WHAT MATTERS.
FIND YOUR FIT
A whole team.
A shared ambition.
Clear monthly partnerships.
Extraordinary things to build together.
Prices exclude applicable taxes. Final scope and billing terms are confirmed in your proposal. Onboarding, advertising spend, on-site shoots, travel, and third-party costs are additional.
One big project in mind?
Commercials, podcasts, e-books, events, and custom software.
Available individually. No monthly retainer required.
GOOD QUESTIONS
Clarity comes
standard.
Can you work with our existing team?+
Yes. We can lead your marketing, support an internal team, or take ownership of a defined project. Responsibilities and approvals are agreed at the beginning.
Are websites and rebrands included monthly?+
Monthly partnerships include the website care and creative work stated in the package. New websites, substantial redesigns, and full rebrands are scoped separately.
How do you use AI responsibly?+
Our team directs and reviews the work. We agree on client-specific permissions, handling of sensitive information, and use of synthetic voices or imagery in the project brief.
Can we hire you for an event or campaign?+
Absolutely. Galas, conferences, summits, webinars, client appreciation events, and campaigns can be standalone engagements. Agency fees and supplier budgets are outlined separately.
LET’S BUILD WHAT’S NEXT
Your ambition.
Amplified.
Tell us where you want to go.
We’ll bring a fresh perspective.
john@lsg.inc ↗